This Advertising Policy outlines the standards and guidelines for all advertisements displayed on our platform. As a dedicated medical education organisation, our goal is to ensure that all advertisements promote high-quality, relevant, and truthful educational resources that comply with applicable laws and regulations.
General Principles
- Truthfulness and Accuracy
- All advertisements must be truthful and not misleading. Claims must be substantiated and should not omit relevant information that could mislead the consumer.
- Compliance with Laws
- All advertisements must comply with applicable laws, regulations, and industry standards, including those set by the Advertising Standards Authority (ASA) in the UK.
- Respect for Privacy
- Advertisements must respect the privacy of individuals and must not include personal information without proper consent.
- Promotion of Quality Medical Education
- Advertisements must align with our mission to support and promote high-quality medical education resources.
Support for Medical Education Resources
- Chargeable Resources
- For resources that require payment or subscription, there will be a charge for advertising on our platform. The fee structure is based on the nature of the advertisement. Contact us for details.
- Free Resources
- We are committed to supporting high-quality, free medical education resources. Advertisements for such resources will be supported free of charge, provided they comply with our advertising standards and quality requirements.
- Quality Assurance
- All resources, whether chargeable or free, must be of high quality. This includes having accurate, evidence-based information, clear presentation, and relevance to the medical education community.
Specific Guidelines
- Content Standards
- Advertisements must not promote illegal products or services, unapproved pharmaceuticals or supplements, or other inappropriate content. All content must be relevant to medical education and contribute positively to the learning environment.
- Accuracy in Pricing
- Advertisements that include prices must clearly state the total price, including taxes and any additional charges. Discounts or special offers must be genuine and available as advertised.
- Use of Testimonials and Endorsements
- Testimonials and endorsements must reflect genuine, current opinions of the endorsers. Any material connections between the endorser and the advertiser must be clearly disclosed.
Review and Approval Process
- Submission for Review
- All advertisements must be submitted for review before being published on our platform. This includes all associated text, images, videos, and other media.
- Approval Criteria
- Advertisements will be evaluated based on compliance with this policy, the quality of the resource, and alignment with our mission to support medical education.
- Rejection and Appeals
- If an advertisement is rejected, the advertiser will be notified with the reasons for rejection. Advertisers may appeal the decision by providing additional information or making necessary amendments for reconsideration.
Enforcement
- Monitoring and Reporting
- We reserve the right to monitor all advertisements on our platform to ensure ongoing compliance with this policy. Users are encouraged to report any advertisements they believe violate this policy.
- Consequences of Violation
- Violations of this policy may result in the removal of the advertisement, suspension of advertising privileges, or other appropriate actions. Repeated or severe violations may lead to a permanent ban from advertising on our platform.
Amendments
This Advertising Policy may be amended from time to time. Any changes will be posted on our platform, and continued use of our advertising services will constitute acceptance of the amended policy.
Contact Us
For any questions or concerns regarding this Advertising Policy, please contact us by e-mail at [email protected].